Updated: May 11, 2022
Most people know what PR is. The Public Relations Society of America (PRSA) defines it as "A strategic communication process that builds mutually beneficial relationships between organizations and their publics."
But, perhaps even more important than knowing what PR is...is understanding what it isn't. In this article by our founder, Tania Zamorsky, we debunk five commonly held misconceptions that will help your small business set expectations and get the most out of your PR services.