3 hours ago
2 min

What Can PR Do for Your Small Business?

By Tania Zamorsky. Small businesses can greatly benefit from incorporating even the most basic PR and related communications/marketing...

On This National Small Business Day, Let's Also Celebrate 'Holiday-themed PR'

Tania Zamorsky

May 10
2 min

On This National Small Business Day, Let's Also Celebrate 'Holiday-themed PR'

Today is National Small Business Day, created and celebrated annually on May 10 to honor the impact of these businesses on our society...

Tania Zamorsky

May 8
3 min

Does Your Business Need a 'Press Kit?'

For certain business—for example, in hospitality or retail—where coverage is constant, predictable and/or likely to be uncontroversial,...

Tania Zamorsky

Apr 19
4 min

Riding the PR "Roundup"

When it comes to PR, of course you'd love a dedicated feature that focuses entirely on you and your news. But very often, you will be...

Prepping for PR Part 3: Are You Sufficiently Social?

Tania Zamorsky

Apr 1
3 min

Prepping for PR Part 3: Are You Sufficiently Social?

Does a buttoned up, conservative law firm need to be filming lip sync or choreographed dance videos on the latest app? Of course not;...

Prepping for PR Part 2: Your Small Business Website

Tania Zamorsky

Mar 31
3 min

Prepping for PR Part 2: Your Small Business Website

All businesses should periodically be reviewing and updating their websites, as a general, good 'housekeeping' practice. But before any...

Tania Zamorsky

Mar 30
3 min

Prepping for PR Part 1: Business Name & Logo

You may be anxious to start promoting some news you have to share, such as big, formal launch. But, as with many things, the best PR...

Tania Zamorsky

Mar 8
1 min

Celebrating future business owners

Last week, we received a lovely message from (UK-based?) Fullers Library librarian, Olivia Ingram, informing us that Emma----who is...

Tania Zamorsky

Jul 30, 2023
2 min

Do You Suffer from "Basic Bio?"

When is the last time you looked at or refreshed your bio (or, for small business purposes, the text that appears on your "About" page)?...

We Asked ChatGPT Why Small Businesses Should Explore ChatGPT - and How They Can Do So Thoughtfully

Tania Zamorsky

Apr 24, 2023
3 min

We Asked ChatGPT Why Small Businesses Should Explore ChatGPT - and How They Can Do So Thoughtfully

In an upcoming post, we plan to walk through some of the basics on ChatGPT and how, if they haven't already, small businesses can start...

How to Resolve (or Better Yet, Avoid) Small Business Conflicts

Tania Zamorsky

Feb 26, 2023
6 min

How to Resolve (or Better Yet, Avoid) Small Business Conflicts

Welcome back to “Meet the Bincubators,” a series in which we interview notable professionals who are helping entrepreneurs and businesses...

The Art of Accounting - Driving Small Business Success

Tania Zamorsky

Nov 18, 2022
5 min

The Art of Accounting - Driving Small Business Success

Welcome back to “Meet the Bincubators,” a series in which we interview notable professionals who are helping entrepreneurs and businesses...

Branding Basics for Small Businesses / Part II: A Mission + Vision Workshop

Tania Zamorsky

Jul 12, 2022
4 min

Branding Basics for Small Businesses / Part II: A Mission + Vision Workshop

By Tania Zamorsky In today’s continuing discussion of mission and vision statements, we will be offering "live workshop" prompts to help...

Branding Basics for Small Businesses/ Part I: Overview

Tania Zamorsky

May 9, 2022
2 min

Branding Basics for Small Businesses/ Part I: Overview

Branding basics for small businesses. An introduction to mission, vision and values statements. Kicking off a virtual branding workshop.

How Small Businesses Can Make Their (Trade)Mark: A Conversation with Trademark Atty, Suzy Fulton

Tania Zamorsky

Apr 27, 2022
14 min

How Small Businesses Can Make Their (Trade)Mark: A Conversation with Trademark Atty, Suzy Fulton

A friendly guide to trademark issues for small businesses, discussing such topics as what makes a strong mark and how registration works.

Meet the Negotiator (Who Can Help YOU Become One Too)

Tania Zamorsky

Feb 3, 2022
8 min

Meet the Negotiator (Who Can Help YOU Become One Too)

How can small business owners and entrepreneurs think about negotiation in a way that takes away stress and sets them up for success?

How Small Businesses Can Sparkle by Selling Products and Services to Large Companies

Tania Zamorsky

Dec 6, 2021
10 min

How Small Businesses Can Sparkle by Selling Products and Services to Large Companies

From pitching to contract issues, how small businesses can set themselves up for success by selling products and services to large companies

Small Businesses: When It Comes to Saying, “Hello World,” Start with the Basics

Tania Zamorsky

Nov 3, 2021
7 min

Small Businesses: When It Comes to Saying, “Hello World,” Start with the Basics

An experienced graphic designer walks us through the thought and practical process of creating a corporate logo

For Small Businesses Too, ESG May Soon be KEY

Tania Zamorsky

Sep 28, 2021
1 min

For Small Businesses Too, ESG May Soon be KEY

Even if you haven't begun using the phrase, "ESG," referring to environmental, social and governance issues, if you've been taking...

An Inspiring Source for Aspiring Entrepreneurs

Tania Zamorsky

Aug 30, 2021
11 min

An Inspiring Source for Aspiring Entrepreneurs

Want to start your own business but not exactly sure what to do? Perhaps a franchise would be right for you. Explore that and other options.

Whether you are an established business looking to recharge, just getting started or still hoping to do so, these proven content and other strategies can help you meet your business goals.

SMALL BUSINESS IDEAS

INSPIRATION

& INFORMATION

female small business owners collaborati

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SMALL BUSINESS IDEAS INSPIRATION & INFORMATION

SMALL BUSINESS IDEAS

INSPIRATION

& INFORMATION